Privacy Policy

Personal Data Collection Statement (PICS)

This Personal Data Collection Statement ("PICS") outlines how we collect and use your personal data in accordance with the Personal Data Protection (Privacy) Regulations:

The purposes for collecting and using your personal data when using this website ("Website") or purchasing products ("Products");
The parties to whom your personal data may be disclosed;
The contact details for submitting requests to access or correct your personal data.

We may update this PICS by revising this page. Please check this page regularly to stay updated on any changes.

1. User Data

1.1 In this statement, references to "we", "us", or "our" refer to the data user.

2. Data Subjects

This PICS applies to the personal data of:

Visitors: Individuals who visit our website;
Users: Individuals who purchase, request, or receive products;
Contacts: Individuals who reach out to us via our website, email, or other methods.

3. What We Collect

3.1 We may collect, store, process, transfer, and use the following types of personal data:

From Visitors:
- IP address or other unique device identifiers;
From Users:
- Username;
- Account password;
- Full name;
- Email address;
- Billing address;
- Delivery address;
- Payment information;
- Telephone number;
From Contacts:
- Full name;
- Email address;
- Any other personal data you provide to us.

(Mandatory personal data is marked with an asterisk)

3.2 If you do not provide the required mandatory personal data, we may not be able to provide access to our website, fulfill your product orders, or respond to your inquiries.

4. Purpose and Use

4.1 We collect, store, process, transfer, and use your personal data for the following purposes:

(a) To provide our products, including:

Managing and fulfilling your orders;
Creating and updating your account (if you register on our website);
Processing and facilitating the billing and payment of your orders;

(b) To monitor and analyze website use, compiling aggregate statistics about how the website is used;

(c) To personalize your experience on the website by understanding your preferences and behavior to better meet your needs;

(d) To improve our website and products, using feedback and analysis of website use and product purchases;

(e) For research and development, including testing, research, analysis, and supporting product development (including machine learning);

(f) For customer service, assisting with inquiries, feedback, and support requests;

(g) For non-marketing communications related to your orders, such as order confirmations and dispatch notifications;

(h) For technical and project management purposes;

(i) To maintain the security and integrity of personal data collected through the website;

(j) For fraud prevention;

(k) For legal proceedings or as required by regulatory authorities, government agencies, or official requests;

(l) For direct marketing, but only with your consent (refer to paragraph 11 below);

(m) For other related purposes.

4.2 Your personal data will not be used for any other purposes unless:

(a) You provide explicit consent for its use for other purposes;

(b) The purpose is directly related to the original purpose for which your data was collected;

5. Transferees

5.1 We may disclose your personal data to the following individuals or entities:

(a) Our employees and officers;
(b) Our subsidiaries and their employees and officers;
(c) Shopify Inc. and its subsidiaries, our IT service provider responsible for managing the website and processing orders;
(d) PayPal Holdings Inc. and its subsidiaries, as well as other payment processors ("Payment Processors") we use to handle transactions related to our products or services;
(e) Suppliers of our products ("Suppliers") for the purpose of dispatching your orders;
(f) Other service providers and data processors, including:

Administrative service providers;
IT service and software providers;
Data analytics providers;
Service providers for data input and processing;
Cloud service providers;
Credit reference agencies;
(g) Our insurers and bankers;
(h) Our professional legal, financial, and accounting advisors;
(i) Other companies, organizations, or individuals as required by law, regulation, legal process, or government requests, or when disclosure is necessary for security purposes. This may include sharing personal data for fraud protection;
(j) Other companies, organizations, or individuals during mergers, sales of company assets, consolidations, reorganizations, financing, or acquisitions of all or part of our business.

5.2 When you make payments through payment processors, you enter into a direct contract with the processor and are subject to its terms of use and privacy policy. We recommend reviewing the payment processor's privacy policy and, if applicable, giving consent to any policies not covered by this PICS or our Privacy Policy.

5.3 When sharing your personal data with third parties, we ensure confidentiality through confidentiality clauses or contractual safeguards in agreements with them.

5.4 We may disclose your personal data to individuals or entities not listed in paragraph 5.1, provided we inform you in advance and obtain your consent.

6. Cookies

6.1 Our Cookie Policy is part of this Privacy Policy and governs your access and use of our website.

6.2 A cookie is a small data file sent to your computer or device when you visit our website.

6.3 Cookies enhance the functionality and efficiency of websites by recognizing you and remembering important details to improve your user experience (e.g., remembering your preferences).

6.4 We use cookies for the following purposes:

(a) To store technical data to ensure the website loads and displays properly;
(b) To remember your choices or information you've provided (such as your username, language, or region), so your preferences are preserved for future visits and you don’t need to re-authenticate;
(c) To analyze how you navigate our website and improve its design;
(d) To track your behavior and preferences, enabling us to understand which products or information may interest you.

6.5 We use the following types of cookies:

(a) Session Cookies – These are unique to each visit and deleted once you close your browser;
(b) Persistent Cookies – These remain on your device even after you close your browser and are re-activated on subsequent visits.

6.6 The cookies we use are categorized as:

(a) Necessary Cookies – Essential for navigation and website functionality;
(b) Functionality Cookies – Enable the website to remember your choices for a personalized experience;
(c) Performance Cookies – Collect information on how you use our website to help us improve its functionality.

6.7 We use limited third-party cookies, which are detailed in our Cookie Policy.

6.8 By continuing to use our website without rejecting or withdrawing your consent to cookies, you agree to their use.

6.9 You can refuse or withdraw your consent to cookies at any time by adjusting your browser settings. These options are typically found in the "Options" or "Preferences" menu of your browser or by clicking "Help." Please note, removing cookies may affect your experience on our website.

6.10 We store cookies only for the duration necessary to fulfill their purpose, with the specific duration depending on the cookie type.

7. Retention

7.1 We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. We may retain it longer to meet contractual or legal obligations.

7.2 Once the retention period expires, we will securely destroy your personal data.

8. Access and Correction

8.1 Under the Personal Data Protection Ordinance (PDPO), you have the right to:
(a) Request a copy of the personal data we hold about you, unless we are exempt from fulfilling your data access request;
(b) Request correction of any inaccurate personal data after we’ve provided access to your data. We may refuse correction requests if we believe the data is accurate, or if the correction pertains to an opinion.

8.2 To access or correct your personal data, please contact us.

8.3 We may charge a reasonable fee to process requests related to accessing or correcting your personal data.

9. Direct Marketing

9.1 We may use the personal data we collect to market our products directly to you.

9.2 The types of personal data we may use for direct marketing include:

Your full name
Your email address

You can indicate your preferences for direct marketing:

I do not object to the use of my personal data for direct marketing.
I object to the use of my personal data for direct marketing (but not other uses).

9.3 Our direct marketing activities may include:

Information and promotions about our products, similar products you’ve previously purchased, discounts, and other useful details;
Updates regarding our website or products;
Festive greetings.

You can choose your preferences:

I do not object to receiving the above direct marketing activities.
I opt out of receiving the above direct marketing activities (but not others).

9.4 We will not use your personal data for direct marketing without your explicit consent.

9.5 If you consent to direct marketing, we may share your personal data with third parties for marketing purposes as mentioned in section 5.1.

9.6 You can withdraw your consent and stop receiving direct marketing communications at any time by emailing us or responding to any direct marketing message with the subject "unsubscribe."

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